Problem #10

Problem: You are trying to get media attention to your new concept, product or brand, but nobody is interested.

Solution: If you stand for something that most people agree with (e.g. democracy is good), then nobody will care, nobody will be interested, and nobody will know you exist. To catch peoples interest you have to stand for something that can cause debate. Remember that there is a fine line between doing that, and standing for something really wrong. When it comes to PR, it's important that you are honest!  

Problem #9

This is a video of a very interesting problem and solution! Enjoy

Problem #8

Problem: You are trying to blog, but you don't know what to write!

Solution: Listen to some good music, visit youtube or even other blogs to find the inspiration you need. After doing this, you have to come up with something original that is your own!

Problem #7

Problem: You are creating a background picture for Twitter, but you don't know what size to use!

Solution: Open Twitter, go to your profile, take a screen shot and open the file in photoshop CS5. Now you have a good overview of the size proportions. Remember to have the right amount of pixels!

Problem #6

Problem: You have sent out a press release, you haven't got a reply and you don't know what to do!

Solution: Don't call the receiver and ask if the press release has arrived. Instead you should have call the receiver beforehand and ask if they are interested in the news. Always remember to use your logotype, write down you contact information and present your business in a few words in the footer!

Problem #5

Problem: You are trying to create an advertising poster in PhotoShop CS5, but it crashes all the time!

Solution: Go to the store and buy Photoshop CS5!

Problem #4

Problem: You have lost your creativity just before you start working on a PR-strategy plan!

Solution: Take a highball glass, fill it with ice cubes, pour 2 oz. of Hendrick's Gin and fill the glass with tonic water. Stir and garnish with cucumber!

Problem #3

Problem: When you search for your company name on google you don't get many hits.

Solution: Create an own wiki-page! Use MediaWiki or Wikispaces and you are sure to get more hits on google when you search for your company name!

(there are more solutions to this problem, creating an own Wiki is one way to start - more will come)

Problem #2

Problem: A journalist calls to the office and you are not prepared!

Solution: First of all, find out if you are the right person they search before you start answering questions. If they want to talk to you, then it's important that you write down the questions on a piece of paper, if you don't know the answers you can ask the journalist to call back in 15 min - now you have a lot of time to prepare.. But don't forget to call the journalist back!

Problem #1

Problem: You are trying to tweet, but there's no internet!

Solution: Turn of your computer and try again.